Houston Rockets, an American team of basketball, has declared a new sponsorship contract with NYDIG (New York Digital Investment Group), which is a prominent Bitcoin (BTC) company. As per the official press release (issued on 16th November), Houston Rockets stated that the status of NYDIG would be that of an exclusive partner of the team for several crypto services.
Gretchen Sheirr (the President of Business Operations at Rockets) mentioned that including basketball activities as well as business development, the organization inclines expansion in technology to be unique. The collaboration with NYDIG permits the growth of BTC to distribute creative rewards as well as payment choices to the associates as well as the fanbase of the Houston Rockets.
Fertitta Entertainment’s Director of Digital Asset Strategy, Trey Zeluff, specified that the collaboration among NYDIG and Fertitta family to the Houston Rockets was a natural option. The sports team is noticeable, and NYDIG is the frontrunner in providing BTC-related financial services. With this collaboration, some latest opportunities will enable Rockets fans as well as the City of Houston to be educated about the utilization of Bitcoin.
NYDIG’s Chief Marketing Officer, Kelly Brewster, added that they are thrilled to have a visionary collaborator in the Fertitta family and Houston Rockets, who are aware of the fact that through the utilization of Bitcoin, the brands and firms can construct loyalty with an influential as well as expanding consumer base.
The partnership will enable Rockets to be paid in Bitcoin. The sports team will have an evolution in the financial services thereof, and the fans will acquire some exciting features to make a pace with the digital currencies industry and the innovations occurring in it. In the scenario of NYDIG, the respective collaboration will permit it to move further in its target of making BTC available to all by accelerating the Bitcoin users.
The press release further mentioned that the companies NYDIG and Houston Rockets will work together to grow the Bitcoin ecosystem via access, community support, and educational programming initiatives with the provision of the significant exposure of NYDIG throughout the team’s in-arena, digital, and social venues. Moreover, NYDIG is to become the earliest naming rights collaborator of the suite levels of Toyota Center to name it as Bitcoin Suites and will get baseline apron signage in the meantime of Houston Rockets games.
