Bitcoin is regarded as a hedge against inflation and a store of value because of its dynamic properties. Similarly, both Bitcoin, as well as the crypto industry, saw huge momentum since the start of 2020 till to date. Because of this, Bitcoin also became the most traded asset of the year 2020 and a similar start is also apparent in 2021 as well.
The persons who ensured Bitcoin’s adoption and earned a great deal of money are none other than corporations and investors. An example can be laid down by illustrating that in the past year or so, Bitcoin successfully saw an increase in its value by almost 900%. The growth of the world’s first-ever digital currency is not only phenomenal but also breathtaking as well.
Similarly, the African region too was not behind the rest of the world where Bitcoin was adopted at a great scale. There is plenty of crypto investors in Africa who are fond of acquiring Bitcoins. But one of the majorly used crypto companies operating in African parts is Luno. This company Luno is in actual fact a company that is based and registered in the UK. However, Luno has long ago expanded its operation and business in Africa as well. The company was established in the UK some 8 years ago in 2013. Timothy Stranex along with Marcus Swanepoel, both laid down the foundation stone of this globally acclaimed crypto trading company.
It has been informed by Luno that its business operations in Africa have been showing some remarkable results. Luno said that in African countries, Luno is one of the most preferred companies for crypto dealings amongst crypto users. It was noted by Luno three months ago that its African customer base has crossed the 6 million marks. However, as of today, in less than 3 months’ time, there is a further increase of approximately 1 million more African customers.
Luno has been operating office locations in different countries which are part of the African region. For instance, Luno has established business places and operating them in Nigeria and South Africa. As regards its global operations, Luno is running offices in 7 countries approximately. Meanwhile, the company’s customers belong to almost 40 plus different countries of the world.
Swanepoel, Luno’s Founder and CEO, stated that the company’s growth in the African region is doubling every year. But before now, nobody noticed that the growth might be taking place on monthly basis as well. He stated that it is time for Luno to concentrate also on its business operations in Africa. He ensured that the company will be introducing more customer-friendly products which would be further beneficial for customers.
Swanepoel also stated that the accelerated magnitude of customer increment in Africa remained unnoticed for far too long. He has urged the company’s officials to make sure that proper attention is given to any magnitude, irrespective of its size or nature.
